How does your law firm plan an effective marketing budget? As an attorney, your primary focus is on your clients—but you also need to reach new clients. Unfortunately, marketing strategy is rarely
Search engine optimization is one of the most critical ways you can drive traffic to your website. But how do you stand out from the crowd, especially when you’re working within a
Having a strong, secure online presence is always important for law firms, but especially so in this post-COVID world, in which business is being conducted primarily online.
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.
While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.
“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”
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