If you want to ensure your marketing efforts provide a good return on investment, you must start with a marketing plan — a step often skipped in small or solo firms. You can avoid making emotional and often expensive decisions if you have a great marketing plan that identifies problems you may encounter in the future.
Know Your Ideal Client and Your Niche
Too many people skip the first — and possibly most important — step when they create a marketing plan: identifying the demographics of an ideal client. Someone who has a unique need is going to look for a law firm that focuses on that specific area — not one that claims to be right for everyone. People like to hire experts.
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