Step 1, 5-Step Legal Marketing Plan: Identify Your Niche

If you want to ensure your marketing efforts provide a good return on investment, you must start with a marketing plan — a step often skipped in small or solo firms. You can avoid making emotional and often expensive decisions if you have a great marketing plan that identifies problems you may encounter in the future.

Know Your Ideal Client and Your Niche

Too many people skip the first — and possibly most important — step when they create a marketing plan: identifying the demographics of an ideal client. Someone who has a unique need is going to look for a law firm that focuses on that specific area — not one that claims to be right for everyone. People like to hire experts.
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Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

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Female Founders

Balancing Legal Career and Family in a Virtual World

Balancing a career and family life has long been a struggle for many attorneys, particularly women. With the COVID-19 quarantine, most daycares are shuttered except for the children of essential frontline workers. For the most part, attorneys are juggling their work around and between their child’s schedule.

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Branding

Building a Trusted Brand: Why Visuals Mean Everything

Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.

The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.

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