Your competitive advantage is the story of your best firm.
The Internet is full of lawyers trying to grab the attention of clients. It’s difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.
Think about what your firm offers that others do not.
5-Step Legal Marketing Plan, Step 3: Competitive Advantage was originally published on Lawyerist.