7 Examples of Mobile Calls to Action for Attorney Websites

More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages.

7 Examples of Mobile Calls to Action for Attorney Websites

More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. That trend is likely to persist as time goes on.

Ever since the proliferation of smartphones truly took off about six or seven years ago, marketers have had to shift their tactics to adjust to a boom in mobile browsing.

A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages. It’s important to understand, however, that the actions users are likely to take from a mobile device tend to be a little different from those they take when browsing via desktop.

To that end, the following are just a few examples of CTA tactics you might consider implementing as part of your law firm’s digital marketing efforts:

Click to call. If you want to encourage people to call your law firm, add a “simple phone” button. All users need to do is click on the phone, and it will either automatically dial the listed number or automatically input the number into the phone and prompt them to hit the “call” button.

calgarydefence

Schedule a consultation. Sometimes a client just needs to talk through their issue. In this case, the fastest route to converting them is coordinating a phone call. These CTAs often link to a page that connects with the firm’s calendar so they can choose the best time.

rinehardt

Contact forms. Mobile contact forms work in much the same way as standard desktop contact forms—only they’re formatted and simplified for mobile screens. This usually means they have fewer fields to fill in and are sized specifically for mobile devices.

contact form

Click for more information. Many lawyers realize that it takes their clients a while to decide to hire them, so want their users to read the information on their site to establish expertise. Asking the user to “read more” about the attorney’s bio, or specific blog posts will help to encourage the potential client to move through the site, read that additional information, and establish credibility.

friedlander

Variety of methods. Maybe your firm has a few client personas that have different needs. In this case you should offer a variety of ways to get in touch such as phone, schedule a consultation, and possibly a contact form.

Best Practices for Mobile Calls to Action

Regardless of the CTA tools and methods you use, there are specific strategies that can help you maximize the traffic that comes to your site. Here are some tips to keep in mind:
Be clear and concise with your messaging. The space limitations on mobile devices make it important that you be as clear and concise as possible with how you phrase your CTA. “Call us” or “send us an email,” for example, will make it clear what will happen once users click the button.

michels

Make the buttons or links big. CTAs should always be the largest link or button on the page. This will make them stand out right away to viewers, reducing the frustration that would otherwise arise if a person had to hunt all over for a way to take specific action. It can also help to make the buttons or links a glaringly obvious color.

rousseaumazzuca

Place CTAs in sensible locations. Again, you want your CTAs to be seen. By placing them in a place where people are likely to scan with their eyes, you can ensure greater visibility and improve conversion rates.

As you build out or work to improve your law firm’s website design, don’t forget to factor in how mobile users will view and interact with your pages and content.

7 Examples of Mobile Calls to Action for Attorney Websites was originally published on Lawyerist.com.

Keep reading...

madia law
Portfolio

Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

Read More »
Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

Read More »