Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think of you and a reflection of everything you do: the way you send emails, your website, your Tweets, how you describe your business, and the logo on your business cards. It’s a complex mixture of feelings and personalities that make your customers love your work.
Your Customers and Your Brand
If you want to find out why your customers work with you … [..]
A Brand Is Not Just A Logo is a post from the law firm marketing blog, Lawyerist.com