There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in reality, the opposite is true—potential clients are frequently impressed by attorneys who have shared a lot of their knowledge online and respect them as thought leaders and professionals.
The knowledge you have is one of the biggest benefits you can share with your clients. So by displaying that knowledge, you can use it as a marketing tool and a way to strengthen your firm’s brand.
Here are a few of the ways in which you can share your knowledge and strengthen your firm’s brand and position as a thought leader.
- Blogs: Starting a blog for your website is the simplest way you can regularly share your knowledge of a particular subject. You can use it to talk about relevant changes in law in your practice area, recent news stories or basic legal advice. They will be a great educational resource for people viewing your website, and also help your website rank better in search engines.
- YouTube videos: You might also consider starting a YouTube channel where you can share legal advice or tips. The benefit of using video as a medium is that it allows you to display your personality much better than simply writing an article. If you’re comfortable in front of a camera and are willing to invest a bit in good production quality, you can get a lot out of video.
- Podcasts: Podcasts are another manner of sharing your expertise and your personality, and might be a more comfortable format for people who do not want to put themselves in front of a camera or have to edit video. A good microphone is all you need to get started. You can cover just about any legal topic related to your business, and even invite guests from time to time to share their expertise as well.
- Books: Whether it’s a short eBook or an actual full-length printed volume, books can be a great long-form way to explore particular topics in-depth, and will do a lot to help position you as an authority in your field.
- Courses: Digital courses take a lot of time and effort to develop, but the payoff can be significant if it’s done well. They can turn into a revenue stream (depending on the length and subject matter), and make for a unique, helpful resource your clients will appreciate.
As an attorney, you have significant knowledge of your practice areas, and you shouldn’t be afraid to share that knowledge. Doing so will help position you as trustworthy and knowledgeable, potentially earning you some clients you would not have reached otherwise.
Contact us at Conroy Creative Counsel to learn more about specific strategies you can implement to share your knowledge with your target audience.
