rejuvenate an online presence
Turning Clicks into Clients: How LSAs Fueled Growth for The Chavez-Freed Law Office
The Chavez-Freed Law Office is a Philadelphia-based firm focused on Civil Rights, Anti-Discrimination, Criminal Defense and Prisoner Advocacy. They are driven by a mission to uphold the principles that all people are equal and possess the unalienable rights to life, liberty and the pursuit of happiness.
When Leticia Chavez-Freed first approached us at Conroy Creative Counsel, they were seeking a website that genuinely embodied their core values and spoke authentically to their audience. However, despite a strong reputation in the legal community, they eventually faced challenges in generating consistent, high-quality leads from their website, so they approached us again for advice, knowing we understood their brand and mission.
PURSUING A SUSTAINABLE GROWTH STRATEGY
The Challenge
We initially developed the firm’s website and complete brand identity several years ago, creating a visual presence that was both impactful and meaningful. The brand – particularly the logo – was well-loved by the whole team. However, over time, as the firm evolved and ongoing marketing efforts slowed, the website’s functionality diminished. Although visually compelling, it was no longer generating leads effectively. When the firm’s founder reached out to us, she was considering shutting it down due to the low lead flow.
We proposed a new solution: implementing Local Service Ads (LSAs) and other strategic local SEO enhancements to turn their digital presence into a dynamic, lead-generating asset.
TAILORED DIGITAL MARKETING SOLUTIONS
Why Conroy Creative Counsel?
Our legal marketing agency is known for delivering highly effective and tailored digital marketing solutions for law firms. Having previously worked with Chavez-Freed, we were well-acquainted with their values and goals and were ideally positioned to rejuvenate their online presence, optimize their lead generation and implement a sustainable growth strategy.
To achieve this, we focused on several key improvements to their website:
- Optimizing Site Architecture: We enhanced usability and created intuitive navigation for a better user experience.
- Enhancing Load Speed: Faster loading times were critical to ensure seamless browsing and retention.
- Refining the User Journey: With strategic calls to action placed throughout, we guided potential clients toward meaningful engagement at each stage.
- Targeted Local SEO Strategies: Our approach focused on implementing local SEO tactics to improve visibility and ensure the firm appeared prominently in search results relevant to their practice areas.
The Results
To meet Chavez-Freed’s urgent need for consistent, high-quality leads, our multifaceted digital strategy drew on our expertise in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising and lead generation through Local Service Ads (LSAs).
The transformation was remarkable. Through our tailored SEO strategies, we achieved the following:
01
Goal
Consistent Lead Flow
The implementation of Local Service Ads led to a steady stream of new leads, providing a reliable source of client inquiries that enabled the firm to focus on growth rather than survival.
Goal
02
Top Search Visibility
The Local Service Ads (LSAs) positioned the firm prominently in search results, achieving high visibility in Google’s top three ad spaces for 99.9% of relevant local searches. In 46.9% of these searches, the firm held the top position, dramatically boosting website traffic and attracting qualified leads.
Goal
03
Business Growth
With a stronger online presence and lead generation, Chavez-Freed is now exploring options to hire additional staff to handle the influx of new clients specifically generated through the LSAs.
What We Achieved
Through our collaboration, Chavez-Freed has transformed its online presence into a powerful growth engine. The results are clear:
- Increased visibility.
- Significant rise in qualified client inquiries.
- Measurable returns on their marketing investment.
By optimizing their digital platform and implementing targeted Local Service Ads, we helped the firm generate a steady stream of high-quality leads and positioned Chavez-Freed as a leading voice in Philadelphia’s competitive legal market.