Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.
Your logo and your website design should always flow together as visual representations of your brand identity. Therefore, if you plan to redesign one, it
There are lots of factors that play a role in your website maintenance. If you’re not a professional web developer, all of the tricks of the trades may be difficult to take care of yourself. Website maintenance is too important to try to do it yourself.
A logo is more than just an image—it is a brand identifier, and in many cases acts as people’s first introduction to a brand. It is extremely important to create a great first impression.
Many people take up website design either as a hobby, or as a way to help themselves save money by avoiding hiring a designer when
One of the biggest benefits WordPress offers to its users is its Dashboard, an intuitive content management system that makes it easier for you to
Once you have thoroughly analyzed your brand and have identified areas in which you can improve, make sure you have a plan to act in those areas. Each issue should have a corresponding action.
In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning