There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll
There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.
Logos remind customers of your best attributes, and contribute to the growth of your firm through branding, recognition, and consistency of visual messages.
Your logo and your website design should always flow together as visual representations of your brand identity. Therefore, if you plan to redesign one, it
There are lots of factors that play a role in your website maintenance. If you’re not a professional web developer, all of the tricks of the trades may be difficult to take care of yourself. Website maintenance is too important to try to do it yourself.