Category: Branding

Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Trusted Brand
Branding

Building a Trusted Brand: Why Visuals Mean Everything

Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.

The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.

legal career and family
Branding

Why Now is the Best Time to Refresh Your Legal Brand

Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.

Fix Your Website Problems In 5 Steps
Branding

What You Need to Know About Website Updates and Maintenance

There are lots of factors that play a role in your website maintenance. If you’re not a professional web developer, all of the tricks of the trades may be difficult to take care of yourself. Website maintenance is too important to try to do it yourself.

design communication 101
Branding

Branding: Let’s Talk Visuals

In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning