With today’s competitive legal market, turning clients into loyal advocates for your law firm is crucial. While delivering exceptional legal services is the foundation, cultivating client loyalty requires strategic efforts beyond the
Have you ever wondered what makes consumers want to purchase one brand over another? The answer is brand equity. Brand equity is essential in building a successful law firm. A strong brand
This week on the podcast we discuss: Is Your Brand Strategy Aligned with SEO? with Alison K About our guest: Alison K supports brands putting good into the world with marketing consulting
This week on the podcast we discuss: How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart About The Episode: Welcome to a brand-new episode of Counsel Cast! Today, we’re diving
In the fast-paced digital age, where consumers make decisions at the click of a button, the importance of having reviews on your website cannot be overstated. Reviews are a powerful tool that
The COVID-19 pandemic has left no industry untouched, reshaping the way businesses and organizations operate across the globe. In these challenging times, the legal industry, in particular, has had to adapt swiftly
When it comes to marketing your law firm, creating a strong brand identity is crucial. A well-executed visual brand can help establish credibility, build client trust, and differentiate your firm from competitors.
This week on the podcast we discuss: Is your brand premium or commodity? with Johanna White About our guest: Johanna White is an award-winning graphic designer and visual branding strategist who designs
This week on the podcast we discuss: What everyone gets wrong about personal branding with Chris Gensheer About our guest: Chris Genseer is a personal brand growth and content strategist who helps
Your logo is essential to branding your law firm and must accurately represent your brand. Whether designing a new logo or updating an old one, knowing where to begin can feel overwhelming.
This week on the podcast we discuss: How to manage your brand on Google with Jason Barnard About our guest: Jason Barnard is the founder and CEO of Kalicube. He is also
There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in
Browse by Category