Is Your Brand Strategy Aligned with SEO? with Alison K
This week on the podcast we discuss: Is Your Brand Strategy Aligned with SEO? with Alison K About our guest: Alison K supports brands putting good into the world with marketing consulting
How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart
This week on the podcast we discuss: How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart About The Episode: Welcome to a brand-new episode of Counsel Cast! Today, we’re diving
Why Online Reviews Benefit Your Brand
In the fast-paced digital age, where consumers make decisions at the click of a button, the importance of having reviews on your website cannot be overstated. Reviews are a powerful tool that
The Impact of COVID-19 on Law Firm Websites: Shifting Priorities and Practices
The COVID-19 pandemic has left no industry untouched, reshaping the way businesses and organizations operate across the globe. In these challenging times, the legal industry, in particular, has had to adapt swiftly
6 Branding Mistakes to Avoid
When it comes to marketing your law firm, creating a strong brand identity is crucial. A well-executed visual brand can help establish credibility, build client trust, and differentiate your firm from competitors.
Is your brand premium or commodity? with Johanna White
This week on the podcast we discuss: Is your brand premium or commodity? with Johanna White About our guest: Johanna White is an award-winning graphic designer and visual branding strategist who designs
What everyone gets wrong about personal branding with Chris Gensheer
This week on the podcast we discuss: What everyone gets wrong about personal branding with Chris Gensheer About our guest: Chris Genseer is a personal brand growth and content strategist who helps
How to Write a Perfect Logo Design Brief
Your logo is essential to branding your law firm and must accurately represent your brand. Whether designing a new logo or updating an old one, knowing where to begin can feel overwhelming.
How to manage your brand on Google with Jason Barnard
This week on the podcast we discuss: How to manage your brand on Google with Jason Barnard About our guest: Jason Barnard is the founder and CEO of Kalicube. He is also
Build Your Brand By Sharing Knowledge
There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in
Your Logo Is Not Your Brand, It’s Just a Snapshot
There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary time and resources into creating a logo
The Importance of Finding Your Brand Personality
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you
