Category: Branding

design communication 101
Branding

Branding: Let’s Talk Visuals

In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning

logo
Branding

A Brand Is Not Just A Logo

Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think