Where to Use Microcopy on Your Website
As more and more businesses like law firms move online, the importance of crafting a great user experience is becoming increasingly important. However, one often overlooked aspect of creating a great user
Pros and Cons of AI Content
Artificial Intelligence (AI) has made significant advancements in recent years. Its impact can be seen in various industries, including content creation. For example, AI is now used to produce articles, blog posts,
How Updating Old Content Can Boost SEO
If the content on your website could use some updating, that doesn’t necessarily mean it’s useless. On the contrary, updating old website content can be a highly effective way to boost your
How to add AI to your marketing strategy with Simon Kingsnorth
This week on the podcast we discuss: How to add AI to your marketing strategy with Simon Kingsnorth About our guest: Simon Kingsnorth is a global marketing expert and best selling author.
5 Tips to Make Your Website Content Mobile Friendly
People everywhere consistently use their mobile devices at restaurants, in the car, bus, or trains, etc., and expect to be able to access mobile-friendly content with the touch of a button. Daily
The Benefits of Planning Your Content
Content marketing is significantly effective, and planning your content is highly beneficial for your law firm. A strong, active online presence will help you achieve your goals, place your law firm at
How to Increase the Time Visitors Spend on Your Website
You’ve spent a lot of time and money on your website. You want to ensure that your visitors spend enough time on your website to take action. When visitors leave too quickly,
What makes for the most successful website copy? with Erin Ollila
This week on the podcast we ask: What makes for the most successful website copy? with Erin Ollila About our guest: Conversion copywriter. Copy Coach.Wing Woman. Word slinger. No matter what you
Create The Best T&Cs Page For Your Law Firm’s Website
Ensuring your law firm’s website design has your terms and conditions (T&Cs), which are easy to find and written clearly, is vital. Terms and conditions, also known as T&Cs, are legally binding
5 Clever Ways To Repurpose Your Content
Content creation is often time consuming and having to create something from scratch can be overwhelming and end up being put to the side. Content has a lifespan, and even though an
How To Use Case Studies In Your Marketing
Case studies are a research-based approach used to analyze and develop an in-depth, multi-faceted understanding of a case and judicial decisions. When you use a case study in your marketing, it is
Why You Need To Use Content Marketing
What is content marketing? Why is it so important for your law firm? Content marketing is one of the most effective ways to engage with your clients by focusing on delivering valuable
