Content Marketing
Making SEO Work for Your Firm
The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a
Category: Content Marketing
Content Marketing
Content is Kind for Law Firm Websites
Great content should drive traffic and attract visitors to your law firm website. Content is king is an essay Bill Gates wrote in 1996, predicting content
Content Marketing
Featured On Jeremy W. Richter: How Good Content Writing Makes Your Website More Effective
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to
Content Marketing
FEATURED ON LAWFUEL: 5 WAYS LAW FIRMS CAN USE DESIGN THINKING TO BOOST THEIR PROFILE & SERVICE LEVEL
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that
Backup Your WordPress Files and Database
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If
Content Marketing
How to Avoid Ruining Your Sales Pitch in Your Email Subject Line
Email is always a challenging marketing medium. It’s so tough to connect with your target audience without coming across as overly sales-oriented. It can feel
Content Marketing
5 Easy Ways to Create and Cultivate Quality Email Lists
Email blasts and digital newsletters are among the few means of direct communication you have with your clients. Your message is delivered straight to their
Content Marketing
How to Have Effective Law Firm Content Marketing
As an attorney, you want to be with your clients every step of the way, starting from their first Google search for a legal professional
Content Marketing
How to Include Storytelling in Marketing
“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both
Content Marketing
3 Ways to Improve Your Legal Newsletter
In addition to recruiting new clients, your law firm’s marketing efforts should focus on forging repeat business and building a high level of trust with