Category: Content Marketing

case studies
Content Marketing

How To Use Case Studies In Your Marketing

Case studies are a research-based approach used to analyze and develop an in-depth, multi-faceted understanding of a case and judicial decisions. When you use a

evergreen content
Content Marketing

5 Ways To Create Evergreen Content

As a lawyer, you are always busy, whether you are working with clients, or keeping up to date with continuously changing laws, regulations, and the

great about page
Content Marketing

6 Tips For A Great About Page

When visiting a law firm  website, you’ll often find an ‘About’ page available in their menu. Though this may often be treated as an afterthought,

Content Marketing

5 Elements of a Great Opt-In Form

Using an opt-in form on your website is a great way to encourage visitors to subscribe to your firm’s email newsletter. However, just having the

Content Marketing

How to Create a Content Calendar

But how do you create a content calendar? Here are some tips to follow so you can start planning your law firm’s website content today.