You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.
Category: Content Marketing
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.
Don’t stop at SEO! Tips to help convert more website visitors into clients. Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.
The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a
You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.
Your content should know its audience and their needs, be targeted towards that audience through your use of keyword strategies and client personas be helpful, and be easy to understand. It should only focus on one topic at a time to be clear, concise, and not convoluted.
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to
FEATURED ON LAWFUEL: 5 WAYS LAW FIRMS CAN USE DESIGN THINKING TO BOOST THEIR PROFILE & SERVICE LEVEL
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If
Email is always a challenging marketing medium. It’s so tough to connect with your target audience without coming across as overly sales-oriented. It can feel