I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com.  In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.” Does the concept hold for law firms? […]

If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data. Fortunately, there are simple ways you can make these backups automatically, […]

Email is always a challenging marketing medium. It’s so tough to connect with your target audience without coming across as overly sales-oriented. It can feel very tempting to include your sales pitch in every space that you can, including the email subject. How exactly does one walk that line between casual or personal and driving […]

Email blasts and digital newsletters are among the few means of direct communication you have with your clients. Your message is delivered straight to their inbox, where it gets a better-than-average opportunity to make its appeal. Capitalizing on this opportunity is imperative, each time you send an email. The more subscribers you have, the more […]

As an attorney, you want to be with your clients every step of the way, starting from their first Google search for a legal professional who can meet their needs. Want to show up in that Google search? Get your law firm content marketing on point. How to Have Effective Law Firm Content Marketing The companies […]

“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” – Michael Margolis If you’re like many people, you might believe that marketing comes down to selling. That may have been true in the past, but […]

In addition to recruiting new clients, your law firm’s marketing efforts should focus on forging repeat business and building a high level of trust with your current and potential clients. In fact, maintaining a presence in your clients’ lives should be part of your long-term marketing strategy. One way to do this is through an […]

An excellent way to attract new clients is by adding high-quality, relevant law firm blog content to your site on a consistent basis. This will help establish your law firm as a thought leader in your field by offering helpful information that answers many of your potential clients’ questions. The success of your law firm blog content comes […]