Category: Content Marketing

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

SEO conversion focused web design
Content Marketing

How to Use Conversion-Focused Website Design to Get More Clients

Don’t stop at SEO! Tips to help convert more website visitors into clients. Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.

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Content Marketing

Making SEO Work for Your Law Firm

The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a

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Content Marketing

How to Announce a New Law Firm

You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.

Website Content
Content Marketing

Content is King for Law Firm Websites

Your content should know its audience and their needs, be targeted towards that audience through your use of  keyword strategies and client personas  be helpful, and be easy to understand. It should only focus on one topic at a time to be clear, concise, and not convoluted.