Category: Content Marketing

Content Marketing

Why Your Law Firm Needs a Blog

Blogs aren’t just limited for celebrities, major corporations and hobbyists. Law firms can benefit greatly from having a blog, and may in fact fall behind

Content Marketing

How to Easily Create Content for Your Law Firm

Creating written content for your law firm’s website is one of the best ways to position yourself as a thought leader in your field while also improving your website’s search engine rankings.

Content Marketing

The Essential Security Features Your Website Needs Now

It’s not just enough to have an attractive, functional website—you also need to make sure it’s secure. By prioritizing security with your website, you’ll be able to keep your clients’ information private, and will also avoid issues with downtime and malicious attacks. Here are a few of the most important security features to prioritize when building or upgrading your website.

Content Marketing

Creating Content for Each Stage of the Buying Cycle

You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

SEO conversion focused web design
Content Marketing

How to Use Conversion-Focused Website Design to Get More Clients

Don’t stop at SEO! Tips to help convert more website visitors into clients. Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.

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Content Marketing

Making SEO Work for Your Law Firm

The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a

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Content Marketing

How to Announce a New Law Firm

You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.