A guide to writing your unique value proposition
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can
The Essential Security Features Your Website Needs Now
It’s not just enough to have an attractive, functional website—you also need to make sure it’s secure. By prioritizing security with your website, you’ll be able to keep your clients’ information private, and will also avoid issues with downtime and malicious attacks. Here are a few of the most important security features to prioritize when building or upgrading your website.
Creating Content for Each Stage of the Buying Cycle
You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.
Post-Pandemic SEO and Content Strategy
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.
How to Use Conversion-Focused Website Design to Get More Clients
Don’t stop at SEO! Tips to help convert more website visitors into clients. Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.
Making SEO Work for Your Law Firm
The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a substantial increase in website traffic. That’s the
How to Announce a New Law Firm
You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.
Content is King for Law Firm Websites
Your content should know its audience and their needs, be targeted towards that audience through your use of keyword strategies and client personas be helpful, and be easy to understand. It should only focus on one topic at a time to be clear, concise, and not convoluted.
Featured On Jeremy W. Richter: How Good Content Writing Makes Your Website More Effective
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to give your customers a good first impression.
FEATURED ON LAWFUEL: 5 WAYS LAW FIRMS CAN USE DESIGN THINKING TO BOOST THEIR PROFILE & SERVICE LEVEL
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout
Backup Your WordPress Files and Database
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site,
How to Avoid Ruining Your Sales Pitch in Your Email Subject Line
Email is always a challenging marketing medium. It’s so tough to connect with your target audience without coming across as overly sales-oriented. It can feel very tempting to include your sales pitch
