5 Elements of a Great Opt-In Form
Using an opt-in form on your website is a great way to encourage visitors to subscribe to your firm’s email newsletter. However, just having the opt-in form doesn’t necessarily mean people will sign up—you need
How to Create a Content Calendar
But how do you create a content calendar? Here are some tips to follow so you can start planning your law firm’s website content today.
7 Ways You Can Enhance Your Blog Posts
Looking for some ways you can boost the quality of your law firm’s blog post? All it takes is a few simple tweaks to make your content more accessible, easier to share and more enjoyable
10 Important On-Page SEO Tips for Your Website
On-page SEO encompasses everything involved with improving the search engine optimization of a website. If you want your firm’s website to be found by potential clients, you need to perform good SEO to improve your
Your Website is For Your Clients, Not for You
As you go through the process of building a website for the law firm, it’s all too easy to get so close to the project that you can’t see it from the perspective of a
5 Tips for Hiring a Great Copywriter
The copy you have on your website is what informs visitors on your website and convinces them to become clients of your firm. If you have poorly written copy or copy without a clear message,
5 Blog Topics Your Clients Want to Read About
Writing and updating your blog can feel like a monumental, time-consuming task, especially if you currently have a heavy case load. You’ve probably heard how important it is to continue generating new content for your
Why Your Law Firm Needs a Blog
Blogs aren’t just limited for celebrities, major corporations and hobbyists. Law firms can benefit greatly from having a blog, and may in fact fall behind the competition in their digital marketing if they fail to
How to Easily Create Content for Your Law Firm
Creating written content for your law firm’s website is one of the best ways to position yourself as a thought leader in your field while also improving your website’s search engine rankings.
A guide to writing your unique value proposition
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can provide and how
The Essential Security Features Your Website Needs Now
It’s not just enough to have an attractive, functional website—you also need to make sure it’s secure. By prioritizing security with your website, you’ll be able to keep your clients’ information private, and will also avoid issues with downtime and malicious attacks. Here are a few of the most important security features to prioritize when building or upgrading your website.
Creating Content for Each Stage of the Buying Cycle
You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.
