How to Have Effective Law Firm Content Marketing
As an attorney, you want to be with your clients every step of the way, starting from their first Google search for a legal professional who can meet their needs. Want to show up in
How to Include Storytelling in Marketing
“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” – Michael Margolis If you’re like
3 Ways to Improve Your Legal Newsletter
In addition to recruiting new clients, your law firm’s marketing efforts should focus on forging repeat business and building a high level of trust with your current and potential clients. In fact, maintaining a presence
Law Firm Blog Content
An excellent way to attract new clients is by adding high-quality, relevant law firm blog content to your site on a consistent basis. This will help establish your law firm as a thought leader in your field by
Tips For Improving Your Email Newsletter
It seems that as a law firm owner, particularly a small law firm owner trying to do everything on your own, the number of ways you are supposed to communicate and interact with your target market is
6 Simple Email Rules
Email has become the most common form of communication in virtually all types of business to business, business to customer or customer to business interactions. Regardless of the type of professional communication, creating an email
Should Lawyers Offer Discounts To Clients?
Are discounts or free samples the route to more business or a quick road to devaluing your services? Some top law firms are using discounted rates to retain their budget-conscious clients. However, discounts need to
Website Content : Getting it Done
Creating great website content takes time and requires skill and organization. Content is the biggest challenge for clients and leads to serious delays in launching a website. Here are a few tips and resources to
Stock Images for Law Firm Websites: Dos and Don’ts
Bad stock images can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your messaging and branding. Whenever possible the best solution for
Website Content in 5 Easy Steps
Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating
Consider Client Testimonials
Testimonials offer a great opportunity to brag, gush and tell the world how great you are. Many times these few words offer a more trusted opinion than something your potential clients might hear from you. However, you should still ensure your testimon…
Talk (Don’t Market) To Your Customers
The best method for success with your marketing message is to present yourself as a friendly colleague who is an expert in your field. Consider how you filter the messages your inbox each morning. The messages that are from people you like are probably…
