Your content should know its audience and their needs, be targeted towards that audience through your use of keyword strategies and client personas be helpful, and be easy to understand. It should only focus on one topic at a time to be clear, concise, and not convoluted.
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to give your customers a good first impression. You want your
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups
Email is always a challenging marketing medium. It’s so tough to connect with your target audience without coming across as overly sales-oriented. It can feel very tempting to include your sales pitch in every space
Email blasts and digital newsletters are among the few means of direct communication you have with your clients. Your message is delivered straight to their inbox, where it gets a better-than-average opportunity to make its
As an attorney, you want to be with your clients every step of the way, starting from their first Google search for a legal professional who can meet their needs. Want to show up in
“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” – Michael Margolis If you’re like
In addition to recruiting new clients, your law firm’s marketing efforts should focus on forging repeat business and building a high level of trust with your current and potential clients. In fact, maintaining a presence
An excellent way to attract new clients is by adding high-quality, relevant law firm blog content to your site on a consistent basis. This will help establish your law firm as a thought leader in your field by
It seems that as a law firm owner, particularly a small law firm owner trying to do everything on your own, the number of ways you are supposed to communicate and interact with your target market is
Email has become the most common form of communication in virtually all types of business to business, business to customer or customer to business interactions. Regardless of the type of professional communication, creating an email