This week on the podcast we discuss: How do you evolve your firm with design? with Gail Doby About our guest: Gail Doby is co-founder of Pearl Collective, a firm that has helped designers, architects,
When visiting a website, there are so many design aspects that can effectively move your viewer across the page. If you have ever worked with a designer before, you may have heard the term “white
While having a professional, well-designed website is critical for your law firm, there’s no need to keep changing the design. Trends come and go. While it’s tempting to overhaul your firm’s website every time styles
The “design thinking process” is a concept used by many business owners to increase understanding of their clients and to prioritize empathy in client interactions.
In a recent episode of my podcast Counsel Cast, I talked with Laura Hartnett, who specializes in (among other things) the concept of legal design thinking to help lawyers get better results.
When developing a website, it’s important to carefully think through every aspect of the design. Something as simple as color can play a big role in how people viewing and reading your website will perceive
Having an engaging homepage on your website is crucial for attracting the attention of visitors and keeping them on your site for a longer period of time. If you’re able to get their attention and
You only have a few seconds to make a strong first impression when someone first visits your homepage. You run the risk of driving them away if your website is poorly designed, malfunctioning or simply not written or designed with your target audience in mind.
Our ability to solve clients’ problems and help them achieve their goals has created a sense of trust in our services, and we do not take that for granted.
A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional.
The main draw of any business is the firm itself and the quality work it does, but branding and a well-executed logo are hallmarks of an effective marketing plan. It’s worth your time to scaffold the public perception of your firm with a logo that efficiently spreads awareness of your business.
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few
Most law firm logos are poorly executed and are usually entirely text-based, quite often with one of a handful of popular fonts, which results in many firms believing that logos are not necessary for a law firm. However, there is no escaping the fact that people make decisions based on visual cues.
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