Typeface Choices: Who Gives a Font?
Choosing typefaces for your law firm website might seem like a simple process. After all, there are only ten or twelve choices in Word. However for those of us who pay attention to these details, type
Use Color Theory to Increase Website Conversions
Selecting an appropriate website color palette is important since it increases readability, makes the navigation clearer and should include contrast that spurs emotions. More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by
Best Law Firm Websites, Round Two
This year’s post about best law firm websites is a little different than the past. In 2010 and 2011, I provided links of sites that I found to be the best representation of great website design
Design Communication 101
Knowing what you want and communicating with your designer is key to any successful project. Your satisfaction with the results depends on clearly defining objectives and expectations, just as you do with your own clients. Despite
Yes, Your Law Firm Needs a Logo
Good branding is more important than ever, and while a logo does not equal a brand it is usually the place most companies begin. Your company’s logo is a powerful symbol that offers significant information
