Whitespace

Use Whitespace to Enhance Your Website

In websites and in life, we strive for the balance of simplicity and that over-used phrase “less is more”. Without whitespace, your website would be confusing, cheap, and cluttered. When your website is too crowded

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color theory

Use Color Theory to Increase Website Conversions

Selecting an appropriate website color palette is important since it increases readability, makes the navigation clearer and should include contrast that spurs emotions.  More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by

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design communication 101

Design Communication 101

Knowing what you want and communicating with your designer is key to any successful project. Your satisfaction with the results depends on clearly defining objectives and expectations, just as you do with your own clients.

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logo

Yes, Your Law Firm Needs a Logo

Good branding is more important than ever, and while a logo does not equal a brand it is usually the place most companies begin. Your company’s logo is a powerful symbol that offers significant information

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