Category: Marketing Strategy

Marketing Strategy

Why analytics can boost your marketing campaign

There’s more data than ever available to website owners. The proper analysis and usage of those analytics can help you significantly improve your law firm’s digital marketing performance.

Marketing Strategy

5 Tips for Working With a Marketing Agency

So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to handle your web design project? Here are a few tips to help you.

Set Annual Goals
Marketing Strategy

Set Your Law Firm Up for Success in 2021

Successfully achieving these goals, though, takes some planning and commitment. Here are a few questions you should ask yourself as you brainstorm some good goals for your firm and as you track your success throughout the year.

Saying Thank You for Law Firms
Marketing Strategy

Connect With Your Clients By Saying “Thank You”

Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.

prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Clio logo
Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.