Category: Marketing Strategy

Marketing Strategy

Calls to Action on Law Firm Websites: the Great and the Ineffective

If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your  call to action  that ultimately prompts potential clients to pick up the phone or fill out a contact form. Related “Your Website’s Call to Action” Your call to action should be concise, simple and action-oriented. It should make your visitors want to become clients

Design

Top Trends for Law Firm Websites

Want to update and improve your firm’s website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five

Marketing Strategy

Law Firm Promotion

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within