My article 4 Ways to Use CTAs to Get More Legal Clients was recently featured by Clio. A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your […]

I’m really excited to announce I was recently on Jordan Gill’s podcast Systems Saved Me! Jordan and I discuss how important it is to only bring on clients that respect you and some red flags that you should look out for. You can find the podcast on iTunes by clicking here (episode 149) or you […]

My article Is Your Law Firm’s Website Up to 2019 Standards? was recently featured by Attorney At Work. Your law firm is ready for peak performance this year. Is your website? If it hasn’t been updated in a while, take the time to evaluate whether your website is still serving your firm’s needs. Is it […]

I’m excited that my article What You Need to Know About Marketing KPIs was featured by Lawyerist. Maybe your law firm is paying an internal employee or an outside firm or consultant to maximize your online marketing strategy and tactics. Maybe you have a sophisticated strategy involving SEO, social media, Google AdWords, email marketing, and more. […]

I’m excited that my article Five Fresh Marketing Ideas for 2019 was featured by Attorney At Work. Make 2019 your law practice’s best year yet with a mix of online and offline marketing tactics. Don’t be afraid to try something new or different — and don’t automatically dismiss old-school tactics. Here are five ideas to get your wheels […]

I’m excited that my article 5 Key Items Missing From Your Law Firm Website was featured by Clio.com.  A law firm website is the first step towards being found by potential clients online. But, if it’s missing a few key features, your website might not be acting as an effective marketing tool—and it may not be […]

  I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com.  In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.” Does the concept hold for law […]

I’m proud that my article 5 Trends in Law Firm Web Design was featured by Graphic Design USA. Website design styles change so often, it is difficult to keep up with the trends and new technology. There are a few new trends that have begun playing a major role in law firm websites that we expect […]