Category: SEO

SEO

4 Ways You Can Encourage More Local Reviews for Your Law Firm

Reviews and word-of-mouth advertising are two of the most powerful ways for any business to expand its reach, and that includes law firms. When people are researching law firms, one of the first things they’re going to do is head to the Google business listing (and other review sites) to browse reviews and testimonials from actual clients.

SEO

What to Look for in an SEO Expert

Most business owners aren’t experts in search engine optimization (SEO) themselves, which makes it necessary to bring in an expert to handle your SEO on

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

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Content Marketing

Making SEO Work for Your Law Firm

The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a

attorney web design
Marketing Technology

Guide To Google Analytics

One of the most valuable free tools online for any small business owner, blogger, or a person developing their own ecommerce site is Google Analytics.

content marketing for law firms
Marketing Technology

The Importance Of A Website Audit

Having a website is one thing, but creating a website that accomplishes the task of moving your business up the search engine rankings is even