
How Lawyers Build Real Authority on LinkedIn
You can post on LinkedIn every week for a year and still be invisible to the clients you want. That is the part most lawyers never get told. Activity is not authority. A busy profile

You can post on LinkedIn every week for a year and still be invisible to the clients you want. That is the part most lawyers never get told. Activity is not authority. A busy profile

There’s a version of LinkedIn that most law firms are stuck in. It looks like this: a profile that was set up three years ago, a headline with a job title and a city, an

Many law firms still approach social media as a largely transactional marketing channel – publishing firm news, sharing polished graphics and maintaining a steady posting cadence in the hope that visibility would naturally translate into

In the digital age, where online reviews often form a critical part of a potential client’s first impression of your law firm, handling positive and negative feedback requires careful strategy. A single bad review, especially

While social media is often seen as a platform for casual networking and social interactions, it has evolved into a powerful tool for law firms to build authority, foster trust and attract potential clients. However,

Today’s digital age allows law firms a unique opportunity to connect with clients and prospects through social media. However, knowing what to share that is engaging and professional can be challenging. This article will discuss

The legal marketing landscape has seen a significant transformation in recent years. Gone are the days when law firms could solely rely on traditional marketing methods such as networking events, print advertisements and referrals for

This week This week on the podcast we discuss: How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright Boost Your Law Firm’s Lead Generation Now! In today’s episode of Counsel Cast, “How Can Lawyers

The social media environment for the legal sector will be changing quickly in 2024, with a variety of platforms, frequent algorithm changes, and a digital footprint greatly affected by tech giants. Law firms and lawyers

This week This week on the podcast we discuss: LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik In this episode, Rich Haik, the owner of Alpha Social Media and host

Having a robust online presence is vital for any business, and law firms are no exception. Social media has become a powerful tool for reaching and engaging with potential clients, building your brand, and establishing

This week on the podcast we discuss: Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund About our guest: Robert Freund is an experienced advertising attorney and advisor. He focuses his