Featured by Lawyerist – How to Promote a Unique Value Proposition to Your Clients
October 29, 2018I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com. In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.” Does the concept hold for law firms? […]
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