I’m excited that my article What You Need to Know About Marketing KPIs was featured by Lawyerist. Maybe your law firm is paying an internal employee or an outside firm or consultant to maximize your online marketing strategy and tactics. Maybe you have a sophisticated strategy involving SEO, social media, Google AdWords, email marketing, and more. […]

  I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com.  In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.” Does the concept hold for law […]