MINNESOTA CANNABIS LAW

 

 

THE BRIEF

  • Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm.
  • They wanted to connect with clients that needed assistance with family law.

OUR APPROACH

We kicked off the project with research into the competitive landscape of starting a business and using a lawyer to do so. The client provided a starting off point by providing their logo and previous website copy. We approached the design of the website to accomplish the branded, professional look the client was going for.

The website was built with the key goal in mind of establishing a presence that truly personified the hands-on, experienced lawyers and their unique practice areas. The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.

WHY YOU SHOULD BE BACKING UP YOUR WORDPRESS FILES AND DATABASE

WHY YOU SHOULD BE BACKING UP YOUR WORDPRESS FILES AND DATABASE

If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data.

Fortunately, there are simple ways you can make these backups automatically, so you don’t have to remember to do it yourself. Perhaps the easiest is with a plugin called BackWPup.

Log in to your WordPress dashboard, click “plugins” and then “add new,” and search for BackWPup. After clicking “install now” and “activate,” you are ready to configure the plugin to automatically backup your WordPress data.

Setup

Once the plugin is activated, click on the link “set up a backup job,” found on the welcome screen for the plugin near the top. This will take you to the job creation page. You can keep all of the default settings under the categories “Job Name,” “Job Tasks” and “Backup File Creation.”

Job Destination

The next step is to choose where you want your database backups to be saved. You have several areas to which you can backup your database:

  •      A specific folder
  •      Email attachments
  •      FTP
  •      Dropbox
  •      An S3 service
  •      Microsoft Azure
  •      Rackspace cloud files
  •      SugarSync

The option you choose is just a matter of personal preference. If you wish, you can select multiple options so you always have multiple areas in which your backups are located.

Once you have checked a box (or boxes) for where you want your backups to be saved, a new tab will appear at the top navigation of the main plugin page. You may need to fill in some additional information under this tab to establish a connection that allows the backup file transfer to occur. This could include an email address, an FTP file directory or an API key.

Scheduling backups

After you determine where you want your backups saved, you must then decide when you want them saved, and how frequently. The default setting is manual backup downloads, but ideally you will configure the plugin to update your backups on a weekly basis. You can choose the time and days that suit you best, but again, weekly updates are recommended. If you update your site especially frequently, you might choose daily updates instead.

Setting additional options

As the final step of configuring your backups, you should select the tables you wish to include in your database backup processes. The “DB Backup” tab allows you to make these selections. You can either choose specific tables, or press “all” if you want to back them all up. Be sure to click “save” after you have made your changes.

That’s it! BackWPup makes your backup on WordPress extremely easy. For more information and tips about data backups and web security, contact us today at Conroy Creative Counsel.

FEATURED BY CLIO – 5 KEY ITEMS MISSING FROM YOUR LAW FIRM WEBSITE

I’m excited that my article 5 Key Items Missing From Your Law Firm Website was featured by Clio.com. 

A law firm website is the first step towards being found by potential clients online. But, if it’s missing a few key features, your website might not be acting as an effective marketing tool—and it may not be getting as many clients as you think. The telltale sign? A high bounce rate.

The bounce rate measures the percentage of visitors who reach a page on your website and then leave without visiting any other pages; a high bounce rate indicates that your website’s user experience needs improvement. For service industry websites, the bounce rate is typically 10-30%. If your bounce rate is higher than average, your law firm’s website is not…

Read the rest of the article by clicking here.

FEATURED BY ATTORNEY AT WORK – FIVE FRESH MARKETING IDEAS FOR 2019

I’m excited that my article Five Fresh Marketing Ideas for 2019 was featured by Attorney At Work.

Make 2019 your law practice’s best year yet with a mix of online and offline marketing tactics. Don’t be afraid to try something new or different — and don’t automatically dismiss old-school tactics. Here are five ideas to get your wheels turning.

1. Spread Your Brand Around

Most law firms have branded merchandise  — pens, mouse pads, travel mugs. You may be ordering these giveaways for an industry trade show, but what happens to the extra swag when the show ends? Next year put…

Read the rest of the article by clicking here.

WHAT YOU NEED TO KNOW ABOUT MARKETING KPIS

Maybe your law firm is paying an internal employee or an outside firm or consultant to maximize your online marketing strategy and tactics. Maybe you have a sophisticated strategy involving SEO, social media, Google AdWords, email marketing, and more. But how do you know your digital strategy is working? Without turning to key performance indicators (KPIs) to quantify your efforts, you have no way of knowing. These critical metrics let you rate your campaign’s performance, tweak it as needed, and improve your strategy as you go. Without them, you may “feel” like inquiry emails or calls for consultations have increased, but your observations are far less reliable than real data.

What You Need to Know About Marketing KPI

Before you decide which metrics to track, decide what goals your marketing campaign should meet. How does each performance indicator relate to that goal? How long will you track the metric? A week? A month? An entire quarter? Each campaign and situation is unique. For example, it’s impossible to track year-over-year sales if your law firm just opened. Still, law firms might draw from a common set of metrics regardless of the campaign type or their practice area.

Organic Traffic

Organic traffic refers to users that find and visit your website through a search engine. As you undoubtedly know, Google is the dominant player in organic search. Search engine optimization strategies let you target potential clients who are already looking for your services on Google and elsewhere. Careful tactics help you acquire leads efficiently and cost-effectively, and your law firm can use free online tools like Google Analytics to measure your organic traffic volume.

Google Analytics lets you see how people find your website. Do they come from search engines? Where do they land? How long do they stay? If you choose to monitor these metrics and realize that clients rarely find your site through organic search, consider how you can improve your site’s inbound content marketing. Google—and the rest of the search engines—value useful, relevant, readable, and unique content. Improve your content and you’ll improve your standing on the search engine results pages.

Leads

The whole purpose of driving people to your website is to encourage them to contact your law firm for a service consultation. Generally speaking, the more leads your website generates, the more conversions you enjoy. If you’re doing it right, the more conversations you get, the more clients you’ll engage. Track the leads your marketing efforts generate by capturing names, phone numbers, and email addresses.

Ideally, you would also take time to define what a quality lead looks like at your law firm. Who is your ideal client? What do they want when they find your website? Do they just want contact information to call you immediately? Or do they want to spend some time on the site looking around, getting to “know” you, and exploring your experience before deciding whether they’ll reach out? If your display ads generate plenty of traffic (but an abundance of irrelevant leads), your campaign is underperforming (and probably dramatically). You might reevaluate that campaign to improve the quality of leads it generates, which would, in turn, increase the likelihood that you’ll turn those quality leads into profitable clients.

Conversion Rates

Eventually, you’ll probably realize that tracking where all those leads come from (organic search, referrals, social media, email marketing, etc.) is a somewhat empty metric without more context. That is, how did they ultimately reached you and how often did they convert into profitable clients?  That’s why it’s important to calculate your “conversion rate.” If your website generates gaggles of visitors but only sees a few convert into real leads, your website may be failing you in the conversion department. So how can you tweak your website design and content to turn more fly-by visitors into potential clients? It may require fresh website content that’s more engaging and relevant, a reimagined site navigation to help potential customers to find what they’re looking for, and work to ensure your marketing campaigns target the right demographics. You may also toy around with improving (then testing) your calls to action. And you might consider lead-to-client ratios and conversion rates for the landing pages you use.

Sales

Sales are one of the most critical performance metrics. Every business should track sales revenue. Analyze your sales and incoming revenue thoroughly and decide which marketing efforts increase your sales. That will prepare you to invest more resources into effective campaigns, tweak the marginal ones in an effort to improve them, and eliminate the duds altogether.

Acquisition Costs

So, your new marketing campaigns have increased leads, conversions, and sales? Hurray! Celebrate, then get back to work. You still have one crucial KPI to measure: how much did it cost your law firm to acquire those new clients? Calculate your marketing campaign’s return on investment (ROI) by dividing all campaign expenses by the number of clients you acquired during the designated time frame. Because “average profit per client” ranges from firm to firm, the range of acquisition costs per client varies wildly. Ideally, the overall cost you pay to acquire a customer remains on the low side while the value you generate from each client continues to grow over time. For starters, shoot for a 3:1 value-to-cost ratio. That is, make sure your cost of customer acquisition is—at most—about 33% of the total lifetime value you expect to generate from your new client.

If your customer acquisition cost is prohibitively high, or if you notice it creeping up over time, reevaluate your marketing and sales efforts. Are your costs increasing? Or is your overall client acquisition rate declining? It may be a good time to check your online client reviews and request feedback from clients.

The universe of KPIs you can track is nearly limitless. But don’t get lost in data and spreadsheets without connecting metrics to your actual business. If the Average Visit Duration on your website increases dramatically but fails to improve lead generation or sales, you can conclude that the metric isn’t very useful. It’s just noise. Stop paying attention. Law firms misstep when they invest time, money, and energy into defining, tracking, and improving metrics that don’t convert (yeah, I’m looking at you, Facebook Likes). The most important KPIs lead to profits or other returns that you hold dear, like customer satisfaction. That’s why we recommend tracking organic traffic, leads, conversion rates, sales, acquisition costs, and customer satisfaction.

The post What You Need to Know About Marketing KPIs appeared first on Lawyerist.com.

Source: Karin Conroy’s Lawyerist Feeds

FEATURED BY LAWZAM – USING CLIENT LEAD DATA TO DEVELOP NEW LEGAL BUSINESS

My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam.

The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research on existing case law. Don’t throw money into marketing schemes without first considering the data.

Who is your market?

This is the most important question to consider when marketing your legal practice. It is a waste of time, energy, and budget to chase after page views, likes, and clicks from people who are not in your target audience. If you are getting a lead every day from people in jail looking for a criminal defense attorney, but you practice real estate law, then your lead generation dollars are being wasted.

You don’t just need leads. You need leads for potential clients.

Read the rest of the article by clicking here.

FEATURED ON ATTORNEY AT LAW – 10 TIPS THAT IMPROVE WEBSITE LOAD SPEED

My post “10 Tips That Improve Website Load Speed” has been featured by Attorney at Law.

With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of …

To read the whole article, click here.

 

Featured on Attorney at Law – 10 Tips That Improve Website Load Speed

My post “10 Tips That Improve Website Load Speed” has been featured by Attorney at Law.

With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of …

To read the whole article, click here.