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Build your SEO system on a foundation of effective writing using a plan customized to
Content Strategy & SEO
Our search engine optimization strategy combines extensive keyword research, technological best practices, and customized content generation to drive organic traffic to your website – creating increased business opportunities for your firm. Our personalized approach focuses on your marketing goals to create and implement a winning strategy for your firm.
We work with law firms across all practice areas to create enhanced visibility and website traffic leading to practice growth. Our strategies emphasize robust content creation, and authoritative link building by way of high level directory building and local search optimization.
Meet Our Content Strategist
Michelle Hunter is an experienced copywriter and content strategist who specializes in helping established professionals communicate their value through the content they create. She works with our clients to identify key firm differentiators and create a customized content strategy designed to engage potential clients, maximize the power of organic search, and generate qualified leads. As our strategic partner, she creates a competitive advantage for the growing law firms we serve.
Michelle works directly with our SEO team (a Google Certified Partner), creating content that offers value and connection to amplify the results of your SEO strategy by compelling website visitors to contact your firm.
PROJECTS ARE CUSTOMIZED TO YOUR NEEDS AND INCLUDE:
Custom Strategy and Technical Services -
including monthly SEO strategy and execution based on analysis from Google Analytics and other SEO reporting tools.
Monitoring and Repair Services -
including discovery and resolution of issues related to broken links, 404 errors, or other structural issues.
LEAD FUNNEL DEVELOPMENT -
including creation of a free resource (2-3 page guide/report optimized for SEO), landing page to capture leads, thank you page, and development of a customized email nurture series targeted to your firm’s ideal client.
Local Search Optimization -
including strategy and execution designed to increase ranking in local Google search results, link building to locally relevant organizations, and best practices for securing Google reviews & testimonials.
Regular reporting on key performance indicators -
so you can stay apprised of web performance, trends impacting your firm, and current analytics.
OPTIONAL Blog Implementation -
including professionally written, custom blog copy created by our expert copywriting team as outlined by your editorial calendar.
Projects are quoted individually after an initial consultation to discuss your needs and determine the scope of work. SEO services are provided in alignment with your marketing goals and target audience.