Does the content on your website keep people reading or does it make them run and never come back?
As a lawyer, you want to give your customers a good first impression. You want your content to be meaningful and helpful, but also readable.
Avoid using long walls of text
People are scanners. Which means, they scan through your blog post to find anything that would help them, and if it’s just a wall of words, they gloss over it and leave.
Write your content for scanners.
You have to break it up with white space, subheads, bullet points, numbered lists and images.
People are lazy and want reading to be easy for them. If they find it too hard to read, they can do a google search for the same topic or services you provide and move on. You’ve lost a potential customer because your copy wasn’t easy to read.
Use short sentences. Avoid run-on sentences, bad grammar and check for spelling mistakes. If you follow those suggestions, you will avoid having a wall of text in your content writing.