Create a Compelling Facebook Page

Facebook has millions of people spending millions of hours sharing and learning so it is logical that a page for your business would be an excellent opportunity for communicating and engaging with that network.

Your friends, family, schoolmates, and other acquaintances on Facebook are often the best sources for referrals. Facebook offers a chance to explain the type of work you do, provide regular updates, and have interaction and discussion with your community. Your Facebook page can broadcast frequent, time-sensitive updates without spamming your customers’ e-mail inboxes and also elicits a direct response without the cost of printing and postage to send a mass mailing.
Most of us have had the experience of being spammed and quickly learned what not to do. Because of this many of my clients shy away from creating a page that might be annoying but miss out on an inexpensive way to consistently communicate with a network that has some of the greatest potential for engagement.

Use photos and videos

Photos and videos are a great way to make your page more interactive and drive customer loyalty. They bring your business and products to life, especially if […]
———————
Create a Compelling Facebook Page is a post from the law practice blog: Lawyerist

Keep reading...

Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

Read More »
Female Founders

Balancing Legal Career and Family in a Virtual World

Balancing a career and family life has long been a struggle for many attorneys, particularly women. With the COVID-19 quarantine, most daycares are shuttered except for the children of essential frontline workers. For the most part, attorneys are juggling their work around and between their child’s schedule.

Read More »
Branding

Building a Trusted Brand: Why Visuals Mean Everything

Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.

The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.

Read More »