Create a Compelling Facebook Page

Facebook has millions of people spending millions of hours sharing and learning so it is logical that a page for your business would be an excellent opportunity for communicating and engaging with that network.

Your friends, family, schoolmates, and other acquaintances on Facebook are often the best sources for referrals. Facebook offers a chance to explain the type of work you do, provide regular updates, and have interaction and discussion with your community. Your Facebook page can broadcast frequent, time-sensitive updates without spamming your customers’ e-mail inboxes and also elicits a direct response without the cost of printing and postage to send a mass mailing.
Most of us have had the experience of being spammed and quickly learned what not to do. Because of this many of my clients shy away from creating a page that might be annoying but miss out on an inexpensive way to consistently communicate with a network that has some of the greatest potential for engagement.

Use photos and videos

Photos and videos are a great way to make your page more interactive and drive customer loyalty. They bring your business and products to life, especially if […]
Create a Compelling Facebook Page is a post from the law practice blog: Lawyerist

Keep reading...

Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

Read More »
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Read More »
Position Your Firm

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Read More »