Trust is the foundation of any relationship. This is true in law firms just as it is in interpersonal relationships.
People want to work with attorneys they trust, like and feel comfortable with. Therefore, it’s critical that you do everything you can with your law firm’s website to make sure your clients trust you with their legal issues.
Every layer of your readers’ journey through your website should have trust signals embedded in them that show your potential clients they can place their trust in you.
Here are a few examples of some of these most important trust signals.
- Clean and modern design: Make sure you have a website that is well-designed and has an aesthetic that fits not just with your brand, but also with what your target audience expects to see when visiting a law firm’s website. At the very least, your website should give off the impression that you care about your appearance.
- Address and contact information: You should have an address and contact information clearly located on your website. This indicates to potential clients that you are accessible and encourage them to get in touch. A firm that makes itself easy to contact portrays itself as being genuinely interested in helping people with their legal issues.
- Mobile functionality: Consider how well your website is optimized for mobile use. Your website should function well on smartphones, tablets and desktop computers. A surprising number of firms fail to check the functionality of their site on a smartphone, and with a larger percentage of people than ever browsing on mobile devices, it’s important you check that functionality. Firms that have functional, responsive mobile designs show they care about reaching all of their potential clients wherever they’re at.
- Up-to-date content: Outdated content reflects poorly on your firm. Visitors at legal websites want to get the most up-to-date information and recommendations related to their case type. By maintaining your pages and blogs and ensuring they provide accurate, up-to-date information, you will develop a greater level of trust in your readers.
- Reviews and testimonials: Adding reviews and testimonials to your website is a great way to show readers that actual clients have benefited from your services and had a positive experience. This builds a lot of trust in your firm and its ability to resolve potential clients’ legal issues.
- Copyright date: This is something that’s very easy to overlook, but having an up to date copyright year or data range shows you regularly update your website and care about providing the most up-to-date information to your clients.
Sometimes it’s the small things that make the biggest difference. Keep a focus on building trust through your website and you will be able to better connect with potential clients.
For more advice about building trust for your law firm’s website, contact us at Conroy Creative Counsel.