Be unique, stand out from the crowd, do something different—however you phrase it, you know it is a critical part of presenting your business. After all, as a law firm you are your brand, and once you figure out what that looks like, you will be set.
I have put together my list of the basics as well as a few things that could help to make you stand out. In part 1 of these posts, I will cover the specifics of your identity, logo and business card.
I will cover the next steps that you’ll need to develop (website, communication system, etc.) in part 2…
Essential Marketing Toolkit, Part 1: Be Distinctive at the Lawyerist.com. I have put together my list of the basics and a few things that could help to make you stand out.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.