Be unique, stand out from the crowd, do something different—however you phrase it, you know it is a critical part of presenting your business. After all, as a law firm you are your brand, and once you figure out what that looks like, you will be set.
I have put together my list of the basics as well as a few things that could help to make you stand out. In part 1 of these posts, I will cover the specifics of your identity, logo and business card.
I will cover the next steps that you’ll need to develop (website, communication system, etc.) in part 2…
Essential Marketing Toolkit, Part 1: Be Distinctive at the Lawyerist.com. I have put together my list of the basics and a few things that could help to make you stand out.
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.
While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.