Article: Essential Toolkit 1

Be unique, stand out from the crowd, do something different—however you phrase it, you know it is a critical part of presenting your business. After all, as a law firm you are your brand, and once you figure out what that looks like, you will be set.
I have put together my list of the basics as well as a few things that could help to make you stand out. In part 1 of these posts, I will cover the specifics of your identity, logo and business card.
I will cover the next steps that you’ll need to develop (website, communication system, etc.) in part 2…
Essential Marketing Toolkit, Part 1: Be Distinctive at the I have put together my list of the basics and a few things that could help to make you stand out.

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madia law

Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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