I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.co
In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.”
Does the concept hold for law firms? In my view, the answer is obvious: lawyers may need unique marketing strategies to market to clients, but they can follow models long proven in other industries. A law firm can (and should) market itself just like other businesses.
Before you can market your law firm, you need to learn to… Read the rest of the article “How to Promote a Unique Value Proposition to Your Clients” at Lawyerist.co