FEATURED BY LAWYERIST – HOW TO PROMOTE A UNIQUE VALUE PROPOSITION TO YOUR CLIENTS

I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com

In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.”

Does the concept hold for law firms? In my view, the answer is obvious: lawyers may need unique marketing strategies to market to clients, but they can follow models long proven in other industries. A law firm can (and should) market itself just like other businesses.

Before you can market your law firm, you need to learn to… Read the rest of the article at

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