I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com
In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.”
Does the concept hold for law firms? In my view, the answer is obvious: lawyers may need unique marketing strategies to market to clients, but they can follow models long proven in other industries. A law firm can (and should) market itself just like other businesses.
Before you can market your law firm, you need to learn to… Read the rest of the article at