FEATURED BY LAWYERIST – HOW TO PROMOTE A UNIQUE VALUE PROPOSITION TO YOUR CLIENTS

I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.co

In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.”

Does the concept hold for law firms? In my view, the answer is obvious: lawyers may need unique marketing strategies to market to clients, but they can follow models long proven in other industries. A law firm can (and should) market itself just like other businesses.

Before you can market your law firm, you need to learn to… Read the rest of the article “How to Promote a Unique Value Proposition to Your Clients” at Lawyerist.co

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Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

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Portfolio

Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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