Who is your market?This is the most important question to consider when marketing your legal practice. It is a waste of time, energy, and budget to chase after page views, likes, and clicks from people who are not in your target audience. If you are getting a lead every day from people in jail looking for a criminal defense attorney, but you practice real estate law, then your lead generation dollars are being wasted. You don’t just need leads. You need leads for potential clients. Read the rest of the article by clicking here.
Leverage the power of search to increase visibility, drive traffic to your website, and bring new clients to your firm.