My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam.
The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research on existing case law. Don’t throw money into marketing schemes without first considering the data.
Who is your market?
This is the most important question to consider when marketing your legal practice. It is a waste of time, energy, and budget to chase after page views, likes, and clicks from people who are not in your target audience. If you are getting a lead every day from people in jail looking for a criminal defense attorney, but you practice real estate law, then your lead generation dollars are being wasted.
You don’t just need leads. You need leads for potential clients.
Read the rest of the article by clicking here.