FEATURED ON LAWFUEL: 5 WAYS LAW FIRMS CAN USE DESIGN THINKING TO BOOST THEIR PROFILE & SERVICE LEVEL

law firm content marketing

Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm.

First you should define your goals so that you can ensure your website and messaging is in alignment with those goals. You should then monitor and measure your progress to ensure that there is a measurable difference after you implement the concepts of design thinking.

You will find that design thinking processes will give you better results. One of your goals should be to build trust between you and your clients. As you convey your solutions on your website and address the client’s problems, that trust will start to grow.

Think about what your client wants and needs and focus your messaging on your client, not the firm. As you think about your client’s needs, this can change how you describe your different services and processes.

This is where design thinking is more involved in your law practice as you make it more client centered.

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Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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