Featured on Attorney at Law: 4 Revolutionary Female Lawyers Who Boldly Break Down Tradition

female-lawyers
According to the American Bar Association, women make up 45% of associates in private law practice but only 20% of partners are revolutionary female lawyers. The motherhood tax is real, and it’s having a dramatic impact on careers, law offices, and outcomes. One major contributing factor in this statistic is the billable hours law firm business model. An efficient attorney makes a billable hours firm less money than an attorney who takes hours to complete the same task. The irony here is who can you think of more efficient and productive than a working mother? But their efficiency is considered a liability if it doesn’t stack up the firm’s monthly billable hours. Revolutionary Female lawyers everywhere have struggled to juggle motherhood and their careers. In an industry where a mild workweek is 60 hours long, this is no easy feat. Traditional ideas about how many hours of face time you’re supposed to put in at the law office die hard, so some dedicated law professionals and mothers have decided to take matters into their own hands. Meet 4 revolutionary female lawyers blazing their own trails through the law office and motherhood. Click here to read more:

Keep reading...

Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

Read More »
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Read More »
Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Read More »