Get Your Clients Motivated

Motivation is the difference between all of the possible clients you could ever have and all of the clients who actually contact you. Too many marketing strategies focus on the firm or attorney and not the client and the client’s needs. To be truly effective in your marketing you must determine your client’s unmet need, understand why they are there, then motivate them to take action with your firm.

Motivation 101

Lets review the basic concepts of motivation so you can reconsider your message, tag line or approach with your clients. There are four basic drivers of motivation: affiliation, power or achievement, uniqueness, and self esteem. While this may seen elementary, consider the various definitions and completely different tactics you would use to support different motivation.

Motivated by Affiliation

A person who is motivated by affiliation need… [..]
Get Your Clients Motivated is a post from the law firm marketing blog, Lawyerist.com

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Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

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Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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