Asking clients to write a review of your law firm and services often takes a back seat to other tasks. You may think your client may offer to write a review themselves, but that is not always the case, and frequently they probably don’t even think about it.
While asking for a review for your law firm may seem simple, it can often feel overwhelming and sometimes even complicated. However, this is essential to successful marketing and improving rapport with potential clients.
We will give you some simple tips on getting more reviews for your law firm and ideas for how to do it quickly and easily.
11 Great Tips For Getting More Reviews
Here are a few helpful tips that will be easy for you to implement on your website, intake forms, emails, surveys, and other options to get more client reviews creating the best law firm website.
Tip #1. Encourage Clients To Leave Reviews On Your Website
Consider making a section on your website that is a dedicated space where customers can leave reviews and experiences. Having an area where they are free to share their thoughts will make it much easier for them to submit a review because there are no extra steps that make it feel too challenging for them to submit their review.
Tip #2. Connect A Review Link To Your Email Signature
One easy way to incorporate the opportunity for your clients to leave a review is to include a link at the end of your emails. Many clients will take the opportunity to leave a review when it is simple and easy to do.
Adding a link to your emails takes only a few moments and can significantly increase the number of client reviews your law firm will receive.
Tip #3. Create An Automated Process
A simple way to ask clients to leave a review is by connecting your law firm with a reviews platform. Automating the process through email campaigns with app integrations or pop-ups that remind your clients to write your law firm a review.
Tip #4. Feature Your Client Reviews On Your Law Firms Website
The key is to ask your client’s permission before posting their reviews on your website. When featuring client reviews on your website, it will encourage your other clients to leave one of their own. When your clients see the great reviews on your website and realize that you’re featuring your client’s review, they will be more likely to leave you a review too.
Tip #5. Responding To Client Reviews
Whenever you take the time to respond to your client reviews, it improves client relations because when you engage with your clients, respond to their feedback, and pay attention to your reviews, your clients will notice. Responding to your clients increases the chances that future clients will also be willing to leave a review because they know you are eager to listen and hear their feedback.
Tip #6. Identify Satisfied Clients
Choose quality over quantity and ensure that your reviews are from happy clients who consistently praise your law firm and service or those with whom you’ve had a long-standing relationship and can send a personal request for a review. Ideally, these clients have been in the same position as many of your potential clients and can share a relatable story.
You can also utilize surveys to identify clients who would likely write a great review and recommend you to their friends. These satisfied clients are the ideal candidates to invite to write a review for your law firm.
Tip #7. Create Simple Templates
Design a template that makes it extremely simple for a client to leave you a review. Templates with prompts allowing you to control the narrative of the review work best, and your clients will also appreciate having guidance for the type of positive review you seek.
Tip #8. Give Your Clients Options
Offer your clients multiple flat platforms and opportunities to leave a review. These options may include Facebook, your website, or a direct link to Google. Different options allow your client to choose the platform most comfortable for them.
Tip #9. Ask For Feedback
Chances are you and your clients lead busy lives. Assuming that your clients will know how to review or even that you want one may leave you empty-handed. Including directions for writing reviews as part of your intake process or marketing campaign can help ensure your clients know the proper steps.
Tip #10. Give Incentives
Offering clients incentives such as five or ten gift cards to the local coffee shop, movies, or other options can give you a big boost on the client reviews your law firm receives.
You can also offer the possibility of a donation per review to the nonprofit organization of your choice, should your client prefer.
Tip #11. Share The Importance Of Client Reviews With Employees
Positive client reviews reflect the excellent customer service of every attorney and staff member at your law firm. Encourage every attorney and staff member to practice client-focused values and practices from the beginning ensuring your clients will leave positive and satisfied customer reviews.
Conroy Creative Counsel Is Here To Help
At Conroy Creative Counsel, we have extensive experience and a deep understanding of how to market your law firm effectively. We design the best law firm websites to convey expertise and build rapport and credibility with your potential clients, leveraging the power of marketing to grow your firm. Contact us today for more information.
