Hacked! How to avoid it

Getting hacked is becoming more common because most of us are lazy with our passwords blaming it on information overload and the difficulty in remembering so many variations. However, our businesses, communication, and important documents have all mostly moved online where the threat of being hacked requires an aggressive protection strategy.

Another Day, Another Hack

My Amazon account was hacked the other day, and Amazon’s security was amazingly able to recognize the fraud and shut down my account. After realizing my credit card information was safe, my main concern was

Hacked! How to avoid it is a post from the law firm marketing blog, Lawyerist.com

Keep reading...

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

Read More »
prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Read More »
Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Read More »