This week on the podcast we discuss:
How can law firms increase their marketing ROI? with Chris Nelson
About our guest:
Chris Nelson is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer goods and professional services, Chris is responsible for the lead intelligence platform’s Go-To-Market strategy and efforts in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and medium-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved to the business side of the company where he was given responsibility for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company’s efforts to build a service culture and to expand geographically and into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.
About the episode:
How can you increase your marketing ROI?
As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm?
Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer goods and professional services, Chris is responsible for the lead intelligence platform’s Go-To-Market strategy and efforts in partnering with lawyers and law firms.
Listen to the episode here:
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About the podcast:
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Episode Show Notes, Book Links, and more about the guest can be found here.
