This week on the podcast we ask:
How can lawyers build communities with live streaming? with Stephanie Liu
About our guest:
Stephanie Liu is a live video strategist for brands and entrepreneurs who want to go from unknown to unforgettable.
A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients–from moonwalkers to MasterChefs–get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.
As a certified Neuro Linguistic Programming Trainer, Stephanie teaches brain hacks to help people overcome their fears of public speaking by rewiring their minds for success. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in.
About the episode:
Where do most law firms go wrong with SEO?
One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.
In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.
Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.
His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet’s top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.
As head of SurveyMonkey’s SEO team, Schwartz oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world.
Watch the episode now:
Listen to the episode here:
About the podcast:
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Episode Show Notes, Book Links, and more about the guest can be found here.