How do you create a 1-page marketing plan? with Allan Dib

How do you create a 1-page marketing plan? with Allan Dib

This week on the podcast we discuss: 

How do you create a 1-page marketing plan? with Allan Dib

About our guest: 

Allan Dib is a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past Allan has started, grown and successfully exited multiple businesses in various industries. Allan grew his previous business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies.

About the episode: 

How do you create a 1-page marketing plan?

Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?

Allan gives listeners actionable tips on:
[1:30] What is marketing?
[3:10] Why Allan wrote the 1-page marketing plan
[5:05] How often you should be looking at your marketing plan and making adjustments
[7:00] Should your marketing plans change based on the economy?
[9:25] How to create a 1-page marketing plan
[19:10] How to implement and evaluate our marketing plan
[28:25] Awareness vs. action when it comes to marketing
[32:55] Finding optimal clients
[38:30] Delivering a world-class experience
[39:55] Allan’s book recommendation

Watch the episode now:

Listen to the episode here:

About the podcast: 

When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.

Episode Show Notes, Book Links, and more about the guest can be found here.


I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

Browse by Category

case study


How we built our client’s websites to convey their message and deliver impact and measurable results for their law firms.


© – Content and images in this blog are copyright Conroy Creative Counsel unless stated otherwise. Feel free to repost or share images for non-commercial purpose, but please make sure to link back to this website and its original post.

Make evidence based decisions about marketing.

Discover the RIGHT marketing budget for your firm's goals.