Many attorneys find the prospects of getting active on social media to be daunting. It is, after all, just one more task to worry about when you’ve already got a lot on your plate.

However, social media is a critical method of marketing your firm, especially in today’s increasingly digital world. But it’s only effective if you’re consistent with it.

The good news is there are ways to stay consistent with social media without eating up all of your time and energy. Here are a few tips that can help you get the most out of social media without making it a burden on your time and operations.

• Create content in batches: It can be a bit overwhelming to try to come up with fresh new ideas every single day, or multiple times a week. Therefore, set aside some time once a week or once a month to create a whole batch of content. You can write in advance and then schedule your posts so you don’t have to panic about it at the last minute.Content batching helps reduce stress and allows you to focus better. By creating content in batches, you eliminate the need to switch tasks frequently.

  This can enhance your creativity and consistency, leading to higher quality posts. A scheduled batch also helps keep your content aligned with your brand’s messaging.

• Use a scheduler: You’ve likely got a lot on your plate with your everyday operations without having to think about sitting down to publish social media posts. Scheduling will save you a lot of time and stress. There are a variety of social media post schedulers you can find online that will help you automate your posting. Queue them up and let the software do the work so you don’t have to make time to sit in front of your computer to do it.
• Recycle your content: You don’t always have to create brand new content. You can repackage old content if it still has value. Link back to old blog posts or other pieces of content, or extract portions of old content to use as social media posts. As long as it’s still relevant, it can be very valuable.
• Ask questions: Get your audience involved by asking questions or prompting their responses. For the most part you should try to keep things relevant to your firm or your brand, but this can be a good method of engaging in conversation on social media without having to do all the heavy lifting yourself.Using social media analytics tools can be a game-changer. These tools offer insights into what types of content are resonating with your audience.

  By understanding engagement patterns, you can tailor your future posts to better meet your audience’s preferences and needs.

• Share external content: If there are articles or resources that you have found that you think would be valuable to your audience (and do not come from competitors), feel free to link to them. The whole purpose of using social media is to provide value to your clients, and there are plenty of sources outside of your own content that accomplish that goal.Sharing third-party content that aligns with your brand reinforces your firm’s identity. Ensure that anything you share complements your values and voice.

  This not only maintains consistency but also strengthens your brand’s credibility in the eyes of your audience.

For more tips about making more effective and consistent use of social media, contact us at Conroy Creative Counsel.