Building trust with your clients is essential. And while a well-written copy is a great way to communicate, video takes that communication to another level. It can help build credibility and trust in a brand and allows you to share more information, helps convey emotion, and can help increase engagement from clients.
We’re all familiar with YouTube, Instagram Reels, and TikTok. The common denominator in all of these platforms is that they are video-sharing platforms. And they have grown exponentially in recent years. Videos are the most engaging form of content online and can be highly effective in strengthening your online presence.
When people hear you talking, your content has an additional layer of authenticity, allowing you to better convey your message and build brand credibility. Here are some ways that you can use video to connect with clients.
Why Consider Video Marketing?
Video marketing is getting more and more important in this day and age. While you may not think video marketing is a fit for your law firm, here are some reasons you should reconsider.
- Create a more personal relationship. Business owners need to connect on a personal level with their customers. This is even more important for lawyers. Most people only encounter attorneys when they have a problem or at a difficult time in their lives. And the legal profession is typically given a bad rap. Using video to tell your story and communicate with people can make them more comfortable coming to your firm for help.
- Brand strength. Producing high-quality videos can be used to share your firm’s vision, mission, and purpose with potential clients. You can use video to tell clients what sets you apart from other law firms while building trust and credibility.
- Sharing information. Videos allow you to demonstrate your knowledge and expertise on a topic. People are looking to hire a competent, knowledgeable attorney, and with video, you can communicate that with clients.
- Keeping up with the competition. While you shouldn’t compare your success with the success of others, in business, it’s imperative to keep an eye on what the competition is doing. More and more law firms are venturing into digital marketing and using video to connect with clients. Failing to keep up with this trend could leave you behind your competitors.
Types of Videos
If you’re ready to try video marketing but aren’t sure what type of videos you would use, here are some suggestions.
To get an instant connection with new clients, you can use a video service to send them a personalized greeting. Sending a welcome video is a great way to thank them for choosing your law firm and help them understand any important information they need to know as you start working together.
Make sure your welcome video shows your personality and provides value. Make it short, personalized, and drive the new client to take the next necessary step in the process.
Tell Your Story
People want to know who they’re working with. Especially when dealing with the often sensitive issues brought up when speaking to an attorney. Creating a short video explaining your firm’s story can be a great way to provide background into your firm and highlight the services you offer.
A great way to use video to your advantage is to create several short videos with helpful tips that you can post on your social media platforms. Each video can focus on how to solve a problem that current or prospective clients are looking to solve.
Share Prospective on Industry Updates
Creating a helpful video on current trends and industry updates is a great way to answer questions clients may have. Sharing industry insights and answering questions is a great way to attract returning clients.
Tutorials can be a great way to connect with potential clients. Video marketing for law firms has increased online and can dramatically increase engagement. It’s likely that clients aren’t legally savvy and can benefit from learning more about what you do.
A great example of a tutorial video would be explaining how to complete a specific legal form correctly. Using videos to explain what you do in an easy-to-understand manner can make you appear approachable. It also allows you to pinpoint precisely how to solve your client’s problems.
When you’re updating services, you can share these updates on your blog or send them in an email. But video is another way to share these updates.
Video Snippets from Podcasts
Do you have a podcast? If so, this is a great way to get video content. Taking video snippets from your interviews and sharing them gives clients a short preview of your podcast. This can create interest in not only the topic at hand but your podcast as well.
Along with written reviews and testimonials, why not add some video testimonials? Creating a page on your website to showcase various clients talking about their experiences with your law firm is a great way to communicate a more personal message to potential clients.
Let Conroy Creative Counsel Help You Produce Engaging Videos
Videos are becoming a more and more popular way to communicate with current and potential clients and increase traffic to your website. This type of marketing is gaining momentum and isn’t going away anytime soon.
At Conroy Creative Counsel, our experienced team will help you leverage the power of video to grow your firm. Our team will develop videos that captivate your audience and take your digital marketing to the next level. You can use video on your website, in an email, or on social media platforms to increase engagement. Our video services are designed to take as little time out of your day as possible to get the shoots complete. We then handle all of the production and planning.
Contact us today and tell us about your firm.