How to Find and Fix Duplicate Content on Your Website

How to Find and Fix Duplicate Content on Your Website

find and fix duplicate content

Maintaining a strong online presence is crucial for law firms. However, duplicate content can undermine your efforts, reducing visibility in search engine results and potentially harming your reputation. Duplicate content issues arise when identical or similar content appears on multiple URLs within your site or across different websites. This confuses search engines and makes it difficult for them to determine which version to rank higher, ultimately hurting your search engine optimization (SEO) efforts.

Addressing duplicate content is essential for law firms, where credibility and authoritative information are paramount. Duplicate content affects rankings and can also detract from the user experience, causing potential clients to need help finding the necessary information.

This guide will explain how to identify duplicate content using SEO tools and Google Search Console and provide effective strategies for fixing these issues. By following these steps, you can ensure your website remains a reliable and authoritative resource for your clients.

How to Find Duplicate Content Issues

There are a couple of methods you can use to find duplicate content. Let’s take a look at your options.

SEO Tools

Several SEO tools are available to help you detect duplicate content on your website. Some of these options include:

  • SEMrush offers a comprehensive site audit feature that detects duplicate content. After signing up for an account, go to the “Site Audit” section, enter your domain, and run the audit. The results will show all SEO issues, including duplicate content.
  • Ahrefs is similar to SEMrush, providing a site audit tool that identifies duplicate content. Sign up for an account, access the “Site Audit” feature, and run a scan of your website. Ahrefs will generate a detailed report that highlights any issues.

Google Search Console

Google Search Console (GSC) is a tool Google provides website owners. It is free and allows you to monitor and maintain your site’s presence in search results. To use GSC for finding duplicate content:

  • Sign Up for Google Search Console
    • Go to Google Search Console and sign in with your Google account.
    • Click on “Start Now” and add your website by entering the URL.
    • Follow the provided instructions to verify ownership of your website. You can do this through various methods, such as HTML file upload, domain name provider, or Google Analytics.
  • Using Google Search Console to Identify Duplicate Content
    • Once your site is verified, navigate to the “Coverage” report under the “Index” section.
    • Look for any instances of duplicate content errors, which might appear as “Duplicate without user-selected canonical” or similar warnings.
    • Use the “Performance” report to identify low-traffic pages that might suffer from duplicate content issues.

Fixing Duplicate Content Issues

After identifying duplicate content on your website, addressing these issues promptly is crucial. Here are some methods you can use to fix duplicate content issues.

301 Redirect

A 301 redirect is a permanent redirection from one URL to another. This method is useful for multiple pages with similar or identical content. By setting up a 301 redirect, you consolidate the content into a single URL, preserving the SEO value and directing traffic to the preferred page.

To implement this fix, use your website’s .htaccess file (for Apache servers) or server configuration to set up 301 redirects. For example: Redirect 301 /old-page-url /new-page-url

Create New Content

If you have duplicate content because multiple pages are too similar, consider creating unique and valuable content for each page. This approach not only resolves the duplicate content issue but also enhances the overall quality of your website. Focus on providing in-depth information, case studies, client testimonials, and unique perspectives that differentiate each page from others.

Canonical Attribute

The canonical attribute (rel=”canonical”) informs search engines about the preferred version of a page when you have multiple pages with similar content. This tag helps consolidate the SEO value to the chosen page, preventing search engines from penalizing you for duplicate content.

Add the following tag in the HTML <head> section of your duplicate pages, pointing to the canonical URL: <link rel=”canonical” href=”https://www.example.com/preferred-page-url” />

No Index, Follow

For pages you don’t want to appear in search results but still want search engines to follow the links on those pages, use the noindex and follow tag. This tells search engines not to index the page but to follow its links.

Add the following meta tag to the HTML <head> section of the page you want to exclude from search results:
<meta name=”robots” content=”noindex, follow” />

Link Consistency

Ensure that your internal linking structure is consistent. Use a single URL format (e.g., with or without a trailing slash) throughout your website to avoid creating duplicate content issues.

Consistent linking helps search engines understand your site’s structure and avoid confusion. Use tools like Screaming Frog or Sitebulb to audit your internal links and identify inconsistencies.

Protect Against Scrapers

Content scrapers can duplicate your content across the web, harming your SEO efforts. Protect your content using tools like Copyscape to monitor and find instances where your content has been copied.

Use Google Alerts to get notifications when your content is published elsewhere. Consider legal actions or DMCA takedown requests against sites that scrape your content.

Turn to Conroy Creative Counsel for Expert Website Services

For law firms, maintaining a high-quality, authoritative website is essential for attracting and retaining clients. Addressing duplicate content improves your search engine rankings and enhances the user experience, ensuring potential clients find the most relevant and valuable information on your site.

It is crucial to choose the right partner to manage your online presence. Conroy Creative Counsel specializes in helping law firms optimize their websites for better search engine performance. From building your website to maintenance and security, our team of experts is here to work with you to ensure your website attracts and retains clients.

Contact us today for a consultation, and let us help you enhance your online visibility and grow your firm.


I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

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