You’ve spent a lot of time and money on your website. You want to ensure that your visitors spend enough time on your website to take action. When visitors leave too quickly, you are losing a potential client.
On average, you have 15 seconds to grab the attention of your website visitors, sometimes even less. That means that if you want them to stay on your website, you have to pique their interest quickly, or they’re going to leave. It’s essential that your website shows them immediately that your law firm is who they should turn to for their legal issues.
But how do you do that? There are some things you can do to increase the average time visitors spend on your website. Here are some tips that can help increase the time visitors spend on your website.
Put Valuable Content “Above the Fold”
Considering the short amount of time you have to gain the interest of website visitors, it’s essential to have valuable content front and center to grab their attention. When someone is searching for the answer to a specific question, the answer should be above the fold, meaning the information is visible without having to scroll.
By putting the solution above the fold, you’re showing the visitor they’re in the right place to get the help they need. You can provide further information to your visitors by providing additional content on the page.
Modify Your Website Design
Keeping the design of your website clean and simple will make it easier for visitors to look at. Things like an extensive amount of text or too many ads or images can make your site difficult to navigate, and visitors will leave.
Making your page easy to navigate will help ease visitor frustration. Here are a few things you can do to accomplish this:
- Use white space
- Use only high-quality, relevant images
- Use headers and short sections when formatting content
And in today’s world, more people than ever are browsing the web on mobile devices. Ensuring your website is mobile-compatible can help keep visitors on your website for longer.
Provide Relevant Content
People will click on a piece of content because it answers questions they have or gives them the information they are looking for. When creating content, it’s essential to be sure that you are creating content that provides the information that the title says it does. If a user accesses content that doesn’t address the issues or problems that the title says it does, they are likely to leave and find a website that provides content that it says it does.
Use Visual Content
People like to look at images more than they want to read text. That’s why most websites use full screen images in the background on landing pages. Using high-quality, high-resolution images makes for a better experience for users. However, using these images as it will affect the speed of your website, so it’s essential to optimize these images before using them on your website.
People want as much information as possible in as little time as possible. Videos are a great way to provide this to visitors. A two or three-minute video to summarize an article that would take 10 minutes for them to read creates value. After watching the video, if they are interested, they may come back later to read the complete article. Videos also decrease bounce rate, as visitors will have to click to interact with your website.
Internal Linking is a Must
Ensure that the pages or articles on your website contain many internal links. Users won’t visit those pages unless there is a link to them. Making it a habit to include internal links can decrease your bounce rate.
Internal linking can also benefit the SEO of your website. You can do this without any external tools or plugins. Simply make sure you link relevant pages and articles from your website in your content.
Address Your Reader Directly
To get your visitors to engage in your content, it’s essential to talk to them. When writing for your website, write as though you were in a meeting with them, speaking directly to them. Using “you” can help your visitor feel like they are part of your story.
Visitors have to know that your law firm can relate to their problem and can help them. Answering their questions or showing that you’ve successfully helped other clients in similar situations makes you more relatable, and they will be more likely to stay on your website. Using images of real people on your website can help add an extra level of trust.
Including client reviews and testimonials are also a great way to establish credibility. Adding any awards or certifications on your website can also give potential clients confidence in your work.
Trust the Expert Team at Conroy Creative Counsel
Taking steps to increase the time visitors spend on your website won’t happen immediately. Make small changes and optimize your website constantly for the best results. By implementing some of the tips in this article, you can create a better experience for your visitors and increase the amount of time they spend on your website.
At Conroy Creative Counsel, we provide strategic marketing consulting and creative services for the legal industry. Our dedicated team creates smart, strategic websites for law firms and provides clients with a marketing strategy that supports their goals.
Contact us today for a consultation.