How To Plan Your Social Media Content

How To Plan Your Social Media Content

social media content

Social media is an essential tool in today’s competitive online marketplace. Your law firm’s social media content can strengthen your connection with your audience and extend your firm’s reach.

Creating content for your social media pages can be challenging and overwhelming, especially if you are trying to generate content at the last minute. As a lawyer, you often have a heavy caseload and have many important tasks on your plate that can only be done by you. Still, you also understand the importance of having the best law firm website possible and a solid social media presence.

Instead of sitting in front of your computer every other day staring at the screen and figuring out what to write, consider using a social media content planner to help you. We will tell you what a social media tool is and line out how you can do it, relieving the stress of creating content.

What Is A Social Media Tool?

There are a variety of social media schedulers out there to help you manage your law firm’s social media account. One example is Hootsuite, making it easy to schedule and plan your posts on Facebook, Instagram, Twitter, Linked In, Pinterest, and over 35 of the most popular social networks.

There are many benefits to using a social media app like Hootsuite that make it possible for you to:

  • View multiple streams simultaneously
  • Post updates, blogs, and content
  • Schedule messages
  • Schedule posts in advance for a specific day and time
  • Share information quickly with plug-ins on Hootsuite
  • Easily listen and monitor what your client is talking about and figure out how your law firm can add value for your audience
  • Track key phrases and terms across other user’s posts to help find ways your expertise could be beneficial
  • Efficiently manage client queries because you can see all your reader’s questions in one place instead of having to track multiple social media channels
  • Effectively manage your team, create better team collaboration, assign tasks, add collaborators and make edits on posts as needed
  • Easily view analytics data to understand how well your social media strategy is working and track clicks across multiple platforms, etc

Hootsuite also has over 150 integrated apps, such as Canva, Shopify, and Zendesk, and it will save you time, energy, and money. Here are some of the steps to help you get started.

5 Steps To Using A Social Media Scheduler

Step #1. Create A Outline

Before you begin creating content and setting up your calendar, the first thing you want to do is write down your goals. Questions you may ask would be:

  • What do you want to achieve with your social media accounts and posts?
  • Do you want to grow your following and presence on social media?
  • What is relevant and valuable to your followers?
  • How can you offer value and add to the conversation with your client base?
  • What tone of voice should you use?
  • How do you want to plan promotional campaigns?
  • Who will be involved in creating content?
  • What channels are my clients using?
  • How can you grow your organic following?
  • Should you pay for advertising or sponsored activity?

As you can see, there is a lot to consider, but once you get a basic idea of the direction you want your law firm to go in, content creation gets much more manageable.

Step #2. Frequency 

You don’t want to post too often, but you have to post enough to engage your audiences. Decide how often you wish to post. Commit to it and stay consistent, as this builds trust over time. Check analytics to see if your posting frequency is adequate.

Step #3. Types Of Posts

The various options when it comes to the types of posts you can choose from are:

  • Post with images
  • Long or shorter paragraphs written by you or even someone else
  • Shared topics relevant to your followers
  • Choosing a theme for a weekly feature
  • Posts that contain questions to generate reader engagement
  • Sharing one of your blog topics your clients want to read, etc.

Step #4. Setting Up For Holidays And Important Events

Planning your posts ahead of time for special dates, events, or trends will save you tremendous stress. Social media loves important dates and holidays, and so do your followers. For example, if Mothers Day is coming up, ensure you have a post or promotion that is relevant in advance so you are not rushing trying to update a status or post recognition of a momentous day.

Step #5. Keep It Updated

Remember to review your content calendar regularly to ensure you meet your goals and your client’s needs. Keep it up to date and make adjustments as needed.

We Can Help

If you want help with your law firm’s social media content calendar, content creation, branding, or other aspects of marketing & creative services, Conroy Creative Counsel is here to help! Contact us today to get started.


I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

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