How to Use Conversion-Focused Website Design to Get More Clients

Don't stop at SEO! Tips to help convert more website visitors into clients. Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.

Conversion-Focused Web Design

A good SEO strategy is an important tool in your marketing arsenal, but if you stop there you’re missing out on an opportunity to convert more visitors into loyal, longtime clients. SEO may get potential clients to click through to your site, but if they don’t see enough information on your site to trust that you’re an authority in your practice area — or can’t find your contact information — you will lose them.

When you’re planning your marketing and SEO for law firms, be sure to give some thought to conversion-focused web design.

What Is Conversion-Focused Website Design?

Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out a contact form.

A conversion-focused website will have one goal (for example, “book a consultation”), and every visual element and piece of information on the site will be dedicated to that goal. That includes using logos and photos that project your firm’s desired image, clear and concise web copy and a call to action on every page.

Designing your website around this single goal requires you to think like a client.

What would you want to know about your attorney, and what would make you trust that they’re an authority in their field? Once you have the answers to those questions, you can move on to creating or rebranding your website.

How Can I Convert More Visitors into Clients?

  • Know your target market. You should know who your law firm’s most likely and ideal clients are, what they’re interested in and how they might search for an attorney. This information will help guide the SEO keywords you use on your site so that you show up in organic and paid searches. Think of SEO as the road map that gets a client to a destination, and conversion-focused web design as the way you convince them to stay awhile.

Read the rest of the article at Attorney at Work.

Keep reading...

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

Read More »
prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Read More »
Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Read More »