The law and the internet are constantly changing—and the content on your firm’s website should reflect that. While there’s no need to overhaul your law firm’s website every time a new design trend or legal ruling comes along, it’s helpful to update stale content every so often. All you need is an action plan.
These tips will help you determine which, if any, changes you need to make.
Consider visual branding
First impressions are everything, from the courtroom to your website. If your visual branding is the equivalent of Joe Pesci’s 1970s suit in My Cousin Vinny, it might be time for a refresh.
To determine whether your branding is consistent, take a look at your website, social media platforms and other web presences. Are you using the same logo across each platform? Is the overall look the same? Even small changes, like different layout colors, can disrupt your client’s impression.
If it’s been more than a few years since your last design and branding refresh, you may want to update your look for the new era.
Next, check your website’s analytics. How are your pages and blog posts performing? What’s the most popular part of your website—and what does it need to improve?
For instance, you might have a particularly valuable blog post that never seemed to get enough traffic. How can you update the content to attract new readers? You might want to completely rewrite it—or feature it again on your blog.
Similarly, you might have blog posts which get plenty of traffic, but they’re full of outdated content. This is a great opportunity to update each post with the new law or developments that have occurred since publication. Not only are you providing fresh information, but it shows your visitors that you care about accuracy.
Visit your competitors
One savvy way to keep your content fresh is to see what your competitors are doing. Visit other law firm websites in your general location and practice area. Consider:
- Who is their target client?
- How does their web design serve or detract from their services?
- What kind of messaging are they using?
- What kind of blog posts or other content do they provide?
- Are visitors and potential clients engaged (e.g., leaving comments on blog posts and videos)?
The answers to these questions can help you get a sense of where your firm fits into the market—and what kind of response your own clients may have to new content, copy and/or design.
Make sure you’re sharing the latest information
Finally, make sure that your website has the latest information about the law as well as your attorneys. Have you changed how you deliver a service? Have new lawyers joined the firm? Do you offer any new services or perks that might attract new clients? Revisit this every year to ensure that you’re always up to date.
When you need help making your firm’s website stand out, Conroy Creative Counsel can help. Reach out to us today to get started.