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Key Strategies for Positioing Your Law Firm for Growth with Doug Reifschneider

Key Strategies for Positioing Your Law Firm for Growth with Doug Reifschneider

Key Strategies for Positioing Your Law Firm for Growth with Doug Reifschneider

This week

This week on the podcast we discuss:

Key Strategies for Positioing Your Law Firm for Growth with Doug Reifschneider

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.

We get into ‘The Growth Gears’ methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or ‘random acts of marketing,’ and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.

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Guest

Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.

About

When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.

Harness the power of our podcast's expertise for your law firm.

Leverage the power of marketing to grow your firm.

kc

I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

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