Why Your Law Firm Should Have a Logo

There is a good reason why some law firms dedicate significant amounts of time and money to developing a professional logo. Logos remind customers of your best attributes, and contribute to the growth of your firm through branding, recognition, and consistency of visual messages. Keep in mind that a logo does not equal a brand, but it does help build value in your brand. On the value of branding, Forbes says:

Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.

Read more over at Lawyerist.com >

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SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

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prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

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Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

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