Law Firm Promotion

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within a firm’s “Promotion Mix” there are five methods to consider, only one of which is advertising. A promotion strategy should include a combination of the five methods to maximize the benefits of each of the strategies.


Benefits: Advertising reaches a large audience and builds awareness for a relatively smaller cost per person. If your goal is to broadcast a message to a wide group of less targeted recipients, this is the best promotion method. It typically involves mass communication via newspapers, magazines, banner ads, etc.
Limitations: There is less control of who receives the message in this method, and measuring the outcomes can be more difficult. Also, the message is considered less personal because it is paid for by a sponsor.
Strategies for law firms: If your firm is new use advertising [..]
Law Firm Promotion is a post from the law firm marketing blog,

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Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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