The Law Office of ETC is a law firm focusing in ethics in Minneapolis, MN. The firm faced challenges related to an outdated website that didn’t convey the expertise of the attorneys.
Together we analyzed the needs and developed a plan to to establish awareness and credibility with your audience, represent their expertise online, and create higher conversion rates.
We kicked off the project with research into the competitive landscape, other firms in the geographic area offering similar practice areas. The client provided a starting off point by providing their logo and previous website copy. We approached the design of the website to accomplish the branded, professional look the client was going for.
The website was built with the key goal in mind of establishing a presence that truly personified the hands-on, experienced lawyers and their unique practice areas.
The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.